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Writer's pictureDr Shamalka Perera

Why Do DEI Efforts Fail? Understanding DEI Challenges

Our research into the ineffectiveness of Diversity, Equity, and Inclusion (DEI) efforts has identified several key reasons why such initiatives in organisations may not be successful. Why do DEI programmes fail? Let's explore a few of these reasons.



 

Talk, No Walk

DEI has become a trending topic in today's business landscape. Everyone talks about the importance of creating an inclusive workplace. However, some organisations approach DEI as a trend to follow rather than a genuine commitment. They engage in extensive discussions about DEI but fail to take meaningful actions. This lack of real commitment leads to superficial efforts that are bound to fail. True DEI requires not just talk, but concrete actions and a genuine commitment to making real change.

 

Tick-Box Exercise

DEI is an essential part of any organisation, not a mere tick-box exercise! When organisations incorporate DEI solely to adhere to regulations, their efforts are likely to fail. For instance, one of our research participants shared an experience involving a two-hour delay on a bus ride due to an unqualified driver. The participant suggested that the driver may have been hired to fulfill a DEI requirement rather than for their skills. According to the participant, the driver was unfamiliar with the route, failed to follow the map, was extremely rude to the passengers and had to turn back to drop off passengers who were missed earlier in the journey. This incident underscores the importance of proper training and ensuring that DEI hires meet the job's basic requirements. Ticking a box without genuine integration and support leads to ineffective DEI initiatives.



 

Focusing on Specific Groups Only

DEI efforts aim to mitigate discrimination and remove barriers for marginalised groups. However, when these efforts are labelled and focused on only specific groups, it can demotivate employees from other communities. This selective focus can create an 'us vs. them' dynamic, leading to a loss of support from the broader employee base. Effective DEI strategies should involve feedback from all employees, addressing their challenges while taking additional measures to support marginalised groups. The goal is to include every individual, not to replace one group facing discrimination with another. If one group benefits while another feels excluded, the DEI goals need to be revised!

 

Limiting DEI to Training Only

Another common pitfall is limiting DEI efforts to training programs. While training is important, DEI encompasses much more. Workplace assessments, strategies, policies, practices and processes are equally crucial. Focusing solely on training will not result in positive change. First, organisations must identify the various training needs through workplace assessments and then deliver tailored solutions. Training alone cannot make a difference; it must be part of a comprehensive DEI strategy.




 

Lack of Support from Leadership

The success of DEI initiatives often hinges on support from top leadership. While DEI or HR personnel may recognise the importance of DEI, without the backing of senior leaders, these efforts may not succeed in the long run. Some DEI initiatives require trial and error, and without leadership support, implementing and refining these initiatives becomes challenging. Hence, securing the full support of organisational leaders is crucial for the success of DEI efforts.

 


Conclusion

DEI efforts fail when they are superficial, poorly implemented or lack genuine support. For DEI to be truly effective, organisations must move beyond mere talk and tick-box exercises. They must ensure inclusivity for all groups, integrate DEI into all aspects of their operations and secure robust support from leadership. Only then can DEI initiatives create lasting, positive change in the workplace. Do you have more questions about DEI? Click here to explore our insights into DEI.


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